No, you didn’t misread that.  In an effort to stir up some social media buzz, BlackBerry is offering up to $550($600CAD) for your iPhone 4S or higher.  This is a very interesting strategy and not your typical BlackBerry Style.   Doubtful they’ll win back millions of iPhone with this offer but they will most likely gain a few people back and create some much needed social media marketing.

This promo doesn’t actually start till Dec 1st, 2014 and runs until Feb 13th, 2015.

BlackBerry iPhone Tradeup Site – US

BlackBerry iPhone Tradeup Site – Canada

Old BlackBerry Tradeup Site


Press Release:

New Trade-Up Program for Apple iPhone Users

BlackBerry is launching the BlackBerry Passport Trade-Up Program, aimed at iPhone users that want to convert to the new BlackBerry Passport. For a limited time, starting December 1, Apple iPhone users can upgrade to a BlackBerry Passport and get up to $400 USD/CAD back on their iPhone, plus an additional $150 USD ($200 CAD) from BlackBerry. (i)

The BlackBerry Passport Trade-Up program runs from December 1, 2014 to February 13, 2015 and is available in North America only. Current qualifying iPhone models include the iPhone 4S, 5, 5C, 5S, and 6. For additional information on this program and to get an estimate of your current iPhone’s value, go to